#1 Ultimate Guide To Do Keyword Research For Blog Post
Writing a blog for your business’s website plays an important role in digital marketing. It helps to reach out to more of your target audience. But writing a blog is not all about simply writing an article. Your article needs to be something your target audience want to see and get found. Keyword research plays a role in it.
Many people skip the step of keyword research. It may seem not that important but you may be wasting some opportunity to attract target audience to read your blog. Without keyword research, it may not reach audience who want to get info from your blog.
Keyword research helps you to understand what target audience want to read and guide you through writing your content. In this article, we will explore how keyword research helps you in writing your article and guide you through how to use keyword research.
Keyword research is often used in SEO where helps content writer to identify popular words that people are searching for on search engine, such as Google, to get information or answers they are looking for.
Once you get the result, you can use the keywords that you found to create and optimize content for your target audience. It helps target audience to discover your article easily and increase traffic to your website.
Steps To Create A Blog Post With Targeted Keywords
1. Search For Keyword Ideas
When you are looking for keywords, it is not randomly looking for it. The keyword should be related to your target audience that is searching for and also related to your business.
There are many ways to find for keyword ideas. Google suggest or Google trend is a quick way to do it. Another way is to use keyword tools, such as Google Keyword Planner, Ubersuggest and SEMrush. They provide a list of words and their SEO metrics based on the seed keyword idea you have entered.
Keyword tools have paid and free version. However, free keyword tools have smaller database and lack of SEO metrics. They have limited function.
You may get a bit confused in the beginning when searching for target keywords. Consider looking at the traffic potential and keyword difficulty.
- Traffic Potential (TP) refers to the estimated amount of search engine you may get when you rank #1 for the topic you write. Do go for high traffic potential, especially if you are new.
- Keyword Difficulty (KD) – KD refers to the difficulty to rank for that particular keyword in the top 10 organic search results. Go for low keyword difficulty to have better chance to get rank.
Most of keywords can be competitive, so consider going for high traffic potential and low keyword difficulty if possible.
2. Identify Search Intent
Search intent refers to the keyword that users use to do a specific search. There are many reasons people search online. It can be an answer to a question, a specific website they want to visit, or even looking for a specific thing to buy.
Google is working hard to rank the most relevant content to what users are searching for, based on the search term they are using. That is why you need to identify the search intent and match it.
There are 4 main type of search intent that is commonly used:
- Informational Intent: This refers when users are looking for information on a certain topic, such as educating children, renovating house, etc.
- Navigation Intent: This refers when users are looking for a specific website or page, such as a company or a restaurant.
- Transactional Intent: This refers when users want to purchase things at the moment. They want to go straight to the product page that they want to buy.
- Commercial Intent: This refers when users is doing research on a product they intend to buy.
It is important to identify the search intent to allow your article to be found on the search engine.
3. Write Your Blog Post
Decide on the topic related to the keyword that you chose. Do include the keyword in your title and also in your content. But remember, don’t overstuff your keywords. Content should be written in a way that is easy to read.
Create a better reading experience with the following tips:
- Subheading should be descriptive
- Use bullet forms when needed
- Use images in between to break up text
- Use short sentences or paragraph for easy reading.
- Write in a more conversational way
When writing your blog post, it is also important to implement on-page SEO strategy. Besides using keywords in your title and content, other things should be include are:
- Short URL where often include keywords. It helps searchers to have a basic understanding on what is the page about.
- Write meta description that helps searcher to have a brief understanding.
- Include internal and external linking to help visitors to navigate your website and provide them with more information.
Keyword Research Tools For Keyword Researching
Keyword research tools is what you are looking for to help you in keyword researching. The right tools can help you reach your target and save your time by identifying relevant keywords.
With the help of keyword research tools, you wouldn’t need to guess words for your article. The tools can provide data-driven insights such as search volume, competition, and trends. There are free and paid tools. Free tools may provide you limited resources, while paid tools provide you more data. It depends on your needs.
Here are some common keyword research tools you can check out:
- Google Keyword Planner
Google keyword planner is a free tool, which is used by advertiser. But it still works well for those who are looking for keywords for their blog.
- Answer The Public
Answer the Public allows you to discover keywords and showing you what questions usually people ask related to the keywords you are searching for. Free version will have limited access
- Ubersuggest
Ubersuggest is a great tool which they provide keyword suggestion, competition and site audit. Free version will have limited access.
- Ahrefs
One of the most complete keyword research tools, you can find details insights using the tool. You can find data such as keyword rankings, backlinks and competitor performance. This is a paid keyword research tool.
- SEMrush
Another paid tool that many SEO experts love it. It can help to analyze websites, track keyword rankings, and competitor performance.
Things To Avoid With Keyword Research
Keyword research can be helpful, but there are things you need to avoid.
- Keyword Stuffing
Keywords should be used in the blog post but avoid stuffing it. It will not help to rank your article and it won’t give a good experience to your readers. Insert keywords in a natural way and avoid inserting too many.
- Use Keywords That Are Too Competitive
Keywords that are too competitive will be harder for you to rank well. Go for less competitive words, especially if you just started with SEO.
- Overthinking
It can be a test and try when it comes to ranking. For some reasons, you just can’t get your article to rank well. Work bit by bit and you may somehow get it right and get traffic coming to your website.
- Don’t Expect To Work Overnight
You will definitely benefit from doing keyword research and optimizing your articles. But you will only see the result in the long term. So, be patient when it comes to driving traffic to your website with keyword research.
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