SEO Translation 2024 Ultimate Guide For Multilingual Sites
When it comes to translating online content, such as websites and social media, SEO plays an important part. It helps to rank your page on the search engine. You will be missing a lot of traffic if you are not implementing SEO translation.
Most people will miss out on the importance of SEO and they translate their content without implementing SEO to it. Optimizing your website helps to drive traffic to your website. This is why you need to implement SEO translation. It is a good marketing strategy for any business.
If you are not aware of SEO translation, grab this chance to understand more about it. In this article, you will learn more about SEO translation and understand the difference between SEO translation and regular translation.
What Is SEO Translation?
Many people may not be familiar with SEO translation. It involves implementing an SEO strategy as you translate website content, including the content, titles, and meta tags. This helps your website rank higher in search engine result pages and target a wider audience.
Implementing SEO strategy into your translation helps you stay competitive in the market, especially if your competitors are not using SEO strategy. However, not all translators understand SEO, so it can be a challenge if you decide to implement an SEO strategy.
Keywords are mainly used in SEO strategy. The keyword may work effectively in the original text but may not work effectively in the target audience. Translator may need to use a keyword that works better in the target language.
How Does SEO Translation Differ From Regular Translation?
One main element that makes SEO translation different from regular translation is keyword optimization. Regular translation focus on translating the content accurately and maintaining the original meaning. Keywords or search engine rankings is not considered.
SEO translation will include keyword research for the target language to ensure it ranks well in search engines. To rank well on search engine, content structure may be adjusted, such as reordering sections, adjusting headings and and optimizing the flow.
Tips For A Successful SEO Translation
1. Do It Right
SEO strategy has to be done right, or it will affect your ranking on the search engine. Find someone who can translate and understand SEO at the same time. Ensure that your original text is the most updated version before you start translating the content.
Remember that translating your website requires more time to update your website. Once you update your content, you will need to translate the updated content to your target language. Some websites will have a blog. If possible, you will need to translate the blog if you have one.
You can consider to start with a simple version which includes only important elements. You can slowly update the website later on and it will be easier for you to complete the translation.
2. Keyword Research
Unlike regular translating, keyword research will need to be included in SEO translation. Do some keyword research to find keywords that are mostly searched by your target audience before doing your translation. This helps you to include it in the translated content.
Each language has its own grammar. It will be hard to use the exact focus keywords into the translation. Do look out for some high-value content to find what are the words that people are actually looking for.
Prioritize those keywords that are valuable in the targeted language. There are tools to help you with keyword research, such as Ubersuggest or Ahrefs. Translators who understand SEO will be able to help you with choosing the best keywords.
3. Translate Titles And Meta Descriptions
Website titles and meta descriptions are often overlooked when doing the translation. This is also part of SEO which help your translated content to rank on search engines.
Most people are not familiar with these terms. Titles and meta descriptions is the content that will appear on the search engine when your target audience is searching for info. So, it is important to translate the titles and meta descriptions. You want to include the focus keyword when you translate the titles and meta descriptions.
4. Get A Human To Review
Machine translation is often used as it is quick and has lower cost, but it may not be accurate. When it comes to SEO translation, you should reconsider about machine translation. Google doesn’t agree with content that is translated using machine without human review before publishing.
This doesn’t mean that you totally have to avoid machine translation. You will need a human to review the content before publishing it. If you need to use machine translation, take the content that is translated by the machine as a baseline. After that, correct any errors in the content and optimize it with the keywords you want to focus on.
Benefits Of SEO Translation For Businesses
Benefits Of SEO Translation For Businesses
- Increase Traffic
Optimized content helps your website rank higher on search engines. When it can be found easily, there is a higher chance your target audience will click on your website, which in turn helps increase its traffic.
2. Increase Brand Awareness
If you do SEO right, your website will be more visible in the original text and targeted language. It will increase its reach. When your website shows up in search engines in multiple languages, it means it will reach more new audiences and increase your business’s brand awareness.
3. Lower bounce rates
It can be frustrating when you enter a website that you are interested in but the page is in a language that you don’t understand. You will definitely leave the page right away.
When a visitor visits your website that has a language that they understand, there will be a higher chance that they will stay on your page longer. This will lower the bounce rate.
4. Save On Paid Search Campaign
Paid search campaign is definitely one effective way to boost your website traffic. But if you do SEO translation right, your pages will rank top on the search engine without the help of a paid search engine. It will help you to save some cost. You can invest in another marketing strategy with the cost that you save.
Hi, I’m Joanna
All My ArticlesLiving in Malaysia as a freelance translator who translate English to Chinese and vice versa. Besides, I also provide SEO article writing to help to boost traffic to your website.