Understand SEO Writing With 5 Simple Tips
From choosing the topics to doing research, creating content definitely takes a lot of time. You want to bring traffic to your website or blog, and writing content is just not enough. You don’t want your effort to be wasted. SEO writing plays an important part in this.
Providing quality content for your blog is a must, as it shows your professionalism to the audience. But if you can’t rank it at the top of Google search, nobody will know about your article. It can be competitive for certain topics. With the help of SEO writing, it helps you to aim to write a better article for Google to rank your article at the top.
Not everyone knows about SEO writing, and it can be difficult for those who don’t understand much about SEO writing. In this article, we will discuss some of the steps you can include when you are writing your article for your company’s blog. Let’s dive in more.
SEO writing is a process of writing content which make it easier for your article to rank your article on the first page of search engine. It helps to optimize your content to allow search engine to understand and crawl your content easier.
With the help of SEO writing, you will have a higher chance of getting your article to be discovered by search engines. People who are interested in the topic you write will find it easier to reach your article when your article has a higher ranking.
Many people opt for PPC advertising and they get plenty of traffic from there. But once you stop, the traffic will drop. SEO writing are able to drive organic traffic which benefits for a longer period without having to advertise your website.
Tips For SEO writing #1 – Keyword Research
When writing an article, you will be focusing on a topic. The first thing you should do is to conduct keyword research. By doing keyword research, it will help you to identify how hard the word is to rank and how many people will be searching for the keyword in the search engine.
It is important that you look for keywords that are commonly searched by users and difficulty that is easier. It is easier for your article to rank in the search engines, and there is a higher chance that your potential customers will find your article.
You can use tools like Google Keyword Planner and Ubersuggest. Google Keyword Planner is free where you can look for keywords that are popular in the country that you want to target. You can also use Ubersuggest which have more feature. But have limited search per day, you may need to pay if you are using often.
Tips For SEO Writing #2 – Search Intent
Search intent is the reason users are searching for what they are looking for. One of the main factors to rank your content at the top of the search engine is to ensure that your content align with search intent.
After deciding your keyword, you need to decide what are the topic you want to come out with. Ensure that the topic is related to your business. The topic should be something that your potential customers want to learn about. You can search your target keyword to check your search intent.
For example, when you search for the best dog food, the search results is showing more on reviews on the different brands of dog food. You barely see any e-commerce website. If you have an e-commerce website selling dog food, it may be hard for you to rank your product page by using the best dog food. You can consider writing reviews on the brand you have.
The common content formats are how-to guides, step-by-step tutorials, and comparison posts. Consider these few formats when you are writing your article.
Tips For SEO Writing #3 – Catchy Titles
Titles are one of the most important things to catch the audience’s attention. Titles are the first thing that audience will look at. It decides whether readers want to click on it or scroll down to look for other related articles.
With hundreds of articles on the internet, you need a catch title to stand out. But how do you create a catchy title?
Asking question is a way to create catchy titles. Audiences are always searching for an answer, using a question to create a title may match what your potential customer are looking for. It can help to pique the curiosity of audience.
Using numbers in your headline is another way. For example, 5 steps to create a website. It allows the audience to understand what they are expecting when they read your article. Ensure you organize your article well as you write.
Remember to keep it short. The best is to be below 70 characters. Also, remember to include the keywords in the title and also remain informative to allow readers to understand what the article is about.
Tips For SEO Writing #4 – Include Subheadings
Imagine reading the whole article without having any subheading, how do you feel with reading a whole paragraph of words? Won’t it be hard for you to read? It will much easier to ready when you divide your article into sections.
Organize your content according to order. Consider what to write first and what to write next. Remember to write naturally to allow readers to read easily and understand what you are writing about. Include your keywords in the article, but don’t overstuff it.
Divide your content by using subheadings allow readers to scan your content easily and find the info they need. It will be a great user experience for your reader.
Tips For SEO Writing #5 – Use Links In Your Article
Many people often overlook the importance of inserting links into their content. Although content is the most important part of an article, including links in your article also plays a part in SEO.
There are two types of links, which is internal links and external links. Internal links helps Google to understand the relationship with your article and the pages of your website that you link to. External links determine the relevance with another website.
There are three factors that determine the value of a link: relevance, authority, and variety. Relevance helps search engines determine what your website is about. Authority refers to more reliable websites and backlinks from them are more valuable. Ensure that you find short and relevant anchor text to link to other pages.
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